Today, almost all industries are facing high competition. It’s true that healthy competition in any industry has positive effects. However, most industries have moved beyond healthy competition, like service providers. There are currently 2,671 internet service providers in the US alone. In order to stay in the market, they have to be more innovative with their products, like Frontier bundle deals. They need to find new ways to market and package their products. Most importantly, they have to find new and creative ways to add more value to their customers.
Innovation in business practices becomes challenging when you consider consumer trends. These seem to change more frequently today than ever before. Unfortunately, growth in technology has also affected consumer trends. They demand more from their products today than a couple of decades ago. This growth in expectation pushes businesses to look for ways to improve their product or service.
Let’s look at ways that you can improve your business and create more value for your customers.
10 Innovative Ideas to Improve Your Business
There are many ways your business can be creative and increase its bottom line. Creativity in your marketing strategy can lead to results that are more effective. Likewise, innovative value creation for your consumers can result in business growth.
Here are 10 ways for you to get creative and improve your business:
- Get Creative on Social Media
- Offer More Ways for Consumers to Get In Touch
- Make Your Product More Appealing
- Create a Brand Image In-Line with Your Consumer Beliefs
- Engage in Urban Marketing Strategies
- Stay Relevant with Your Consumer Base
- Go Paperless
- Creative Use of New Technology
- Offer Promotions That Add Value
- Innovative Contests for Your Consumers
Let’s discuss each in detail…
#1. Get Creative on Social Media
Social media is one of the most versatile tools in your arsenal. It offers you a direct link with your customer base, providing customer support, feedback, marketing, sales, and even hiring. Also, you can increase your social media following by actively pushing your handles. To that end, redesign your business cards to focus more on your social media handles. This way, whenever you exchange cards, it becomes an invitation to join your online community.
#2. Offer More Ways for Consumers to Get in Touch
Consumers trends today demand businesses to be responsive to their customers. Offering exciting new ways for them to get in touch with you makes your brand more appealing. You can redesign your social media accounts to focus on customer care. Additionally, you can include more ways for consumers to get in touch on your website and mobile apps.
#3. Make Your Product More Appealing
Packaging has always been important for businesses. The way you package your brand says a lot about who you are and what you stand for. Today, many businesses have started to use packaging as a way to attract more business. Some of them make their packaging extremely loud, with bright colors and creative designs. Whereas, others offer more environment-friendly options. Coke even started a campaign where it would print consumer suggested names on their cans.
#4. Creating a Brand Image In-Line with Your Consumer Beliefs
Consumers today are more vocal about their beliefs and opinions. This trend has led to some businesses cementing their reputation with their consumers. They did that by creating a brand image that agrees with consumer beliefs. People who strongly oppose animal testing will buy products that endorse their beliefs.
#5. Engage in Urban Marketing
Urban marketing campaigns are a good outlet to let your creative juices flow. It encourages you to get creative and turn everyday objects into selling points. Turning sidewalks and walls into marketing spaces increase your brand visibility.
#6. Stay Relevant with Your Consumer Base
Staying relevant can offer you many creative ways to increase your bottom line. Stay in-tune with the pop culture and lingo of your consumer base. This will allow you many ways to get creative with your marketing strategies.
#7. Go Paperless
Going paperless is not only good for the environment but also good for your business. It can lead to using smarter technology in your office. This increases your productivity and offers marketing strategy you can use to cash-in.
#8. Creative Use of New Technology
Technology is always coming up with something new. Don’t be afraid to try new technology in your products and services. This will show your customers that you care about growing your product. It also conveys the important message that you are conscious about offering more value to consumers.
#9. Offer Promotions that Add Value
Offering promotions is no new concept. In fact, it is one of the oldest. But, instead of offering the standard buy-one-get-one-free promotion, add more value. If your product is fitness focused, offer a promotion for a 3-month gym membership.
#10. Innovative Contests for Your Consumers
Contests are a terrific way to engage with your customers. Coming up with creative contests for your consumers should be a part of your strategy. Social media provides a nifty platform for you to get creative with your contest ideas.
Businesses today need to be more creative to keep consumers attracted to their products. Even essential services, like Frontier internet packages, try to come up with new and exciting ways to improve the consumer experience.