A product can be phenomenally well planned, but without marketing, it lives no more than just that ‘a product, an object, a device’ with insufficient takers.
Marketing is that tool when extended by organizations, catapults the product into a name with defined identity, surges adoption, progress, and loyalty base. Once ‘a brand’ is created, then it fetches interests and operates as a lever for organizations like none other.
Marketing is intricately linked to various consumer specific aspects like ‘communication’, which plays a vital role in moving the product offerings to target groups of individuals, so also, arriving at the ‘product portfolio’ and ‘positioning’ by way of determining the uniqueness of the product or assistance thereby obtaining a consumer mind time, influences ‘pricing’ by means of competitive advantage, and helps premiumize ‘sales’ propositions, pitches and in obtaining business.
The marketing function of all organizations are tasked with the reliability of driving sales and brand resonance, and since they are the growth drivers, they tend to be essential to organizations across sectors and industries.
Marketing is well established as a method of creating, communicating, presenting, and transferring value through profitable customer relationship.
Selling or promoting goods/services is just a facet of the marketing function, but overall, it necessitates a gamut of activities that are directed to satisfy customer needs and establish long-term relationships.
The scope of marketing includes identifying customer-need gaps, extending the right product to plug the hole and bridge the need, incorporating product development to lifecycle, consumer insights, acquisition, retention, experience, creating competitive advantage through operational perfection and overall cost leadership, communicating benefits and benefits across media platforms, thereby enhancing society’s quality of life and influencing societal behaviour, and ensuring the availability of the right commodity at the right place at the right time.
The objective of any organization, whether for-profit or not-for-profit, is to ‘create content,’ both for the organization and customers. Marketing contributes immediately to achieving the goal of an organization by creating brand and customer equity; and by providing critical inputs in significant areas like markets, competitors, and strategic decision- making. Marketing is also accountable for customer’s and society’s long-run welfare.
Today many organizations are practicing ‘societal marketing concept’ which not only reflects the consumers’ short-term wants but also takes care of their long-term interests.
A marketing manager is not solely responsible for servicing a customer but also to manage a continuing relationship with the customer. Sales and marketing are consumer-centric roles and are considered ‘the face’ of the organization, wherein the organizations invest continual attempts to nurture the sales force, securing marketing as a ‘plum domain’ to be in. you can opt Best MBA Colleges in Hyderabad.
It is evident in the graphic beneath that the ‘Sales and marketing profession’ continues to be a ‘business of the future.’
MBA in marketing is the most opted program because of its exceptional relevance with the organizational durability, profit, and growth. One can do MBA in marketing, optionally from top B-Schools in India the top business schools in Jaipur, Rajasthan offers MBA in Marketing and has a variety of courses in the area of marketing that are designed to meet the wants of industry and academia. Opt Best MBA Marketing Colleges in India.