SEO keeps changing. And that is why different SEO tools including Paradox SEO keep getting developed. While some people say SEO is a good thing and a must-have for any serious online business some think it is an evil way of getting customers online.
SEO at a very basic level is not different from any other marketing tactic-its aim is to help you place your products and services in front of your potential clients.
Every businessperson wants to do that.
On its own SEO may not help your business to join the INC 500 but it a vital part of any online business’ success.
Three-quarters of people who perform a search online don’t go past the 1st page of search results
Many people online have little attention spans-they are always in a hurry trying to find what they are looking for. Who can blame them; with hundreds of millions of websites online today trying to find information online may seem like looking for the proverbial needle in the haystack!
Instead of reading, many online searchers scan through information. They scan through search results-only glancing through the first search results page before refining their search terms and searching again.
What this means for any online business person is that you have very few seconds to have your website noticed by your potential clients.
This is akin to having a store on a busy street that has many other competitors and the only chance you have at making a sale is by standing out and getting noticed.
In such kind of an environment, you have to put your best foot forward. Ensure your store stands out the most and the first thing potential customers see when they get to that street.
This is exactly the case online-when a searcher performs a search online, he is presented with 10 options to choose from. As the humans we are most searchers will look at the first 10 results from the top going down so the first 3 results get the most clicks while number 10 gets the least-and that’s all!
Searchers won’t go to the 2nd page!
Instead of going to page 2 they modify their search terms and search again. Most likely your website will not show up on the first page the second time.
So, as an online business person, you should pay keen attention to how you can get your website ranked on the first page of search results at the very least for your target search terms.
Getting to the top 3 spots of SERPs is even better.
So, as you can see SEO and inbound marketing, in general, is here to stay-almost by default! If searchers only look at the first few results in a listing page then you have to ensure your website is visible to them.
The answer to getting good results with SEO is working with the right professional and the right SEO tools. Not black hat and spammy SEO tools but tools that make your work faster and easier.