Marketing is much more than just an advertisement! It is the strategy that helps any business to sustain, earn revenue and succeed in the long run. Without that, it is impossible for any business to survive.
At the time of launching a new product or service if you are not able to promote then you can rest assured that you won’t be able to make the product or service to sell.
At the time of thinking or promoting a business, you must be thinking of a lot of options. But it can be a bit difficult to figure out which strategy is going to work for your business.
The marketing of businesses can go haywire because of a number of reasons like the following –
- Lack of budget
- Lack of awareness about the marketing options
- Lack of knowledge of how to promote your business online or otherwise
- Failure to measure the impact of your efforts
But no need to fret! Marketing is not a scary staff to be afraid of! You can achieve the results without being a traitor to your budget and your comfort level! All you have to do is know the tricks of the trade.
Here are some tried and tested ways. Just take a look.
- Try Email Marketing – Email Marketing is the number 1 strategy for promoting a product or a service and this platform is going to be there for a long time. On social media, you have to literally fight for attention as there are a huge amount of distractions. But the email inboxes are much more personal and they also can avoid the noise. What’s more, the receiver of the email has shared the mail address because he or she has an interest in your product or service. If your email recipients are already invested in your business, then you can share free content for educating them. This way, the impact of your new product or service launch is more effective.
- Go for Joining a Chamber of Commerce – A Chamber of Commerce is present in every small-town or city. As soon as you join, the Chambers can typically publish a profile for spreading the news about the business and of course, your products or services. Many people also contact the Chambers for publishing a profile to spread the word. You can use the exclusive member ads for sponsoring an event for the Chambers for promoting your business in your area. Chambers help in promoting a business locally. For growing your business, the Chamber of Commerce has proven to be extremely beneficial.
- Try Affiliate Marketing – If you are struggling to make sales you must hire marketing help. You should consider having an affiliate marketing for your store. The affiliate marketing programs help to enable other people to promote your commission or product. You will pay them only if they are able to make a sale for you. You, however, must ensure that you provide the best practices for your affiliates.
- Improve Your SEO and Website Keywords – In today’s digital age, the customers often go for an online search for ideas! So it is imperative that you keep the search engine in mind while building your website. You may be stumped thinking why you are not getting conversions. But a few changes in the website text can pull your business up the search engine rankings. If yours is a physical store, add the location to your website. Otherwise, devise keywords describing the USP of your product or service. Like “customized pen” or “flexible appointments”. You also have to create a great content strategy and write keyword enriched blogs and articles. You should consult with digital marketing experts for bringing out the best results.
- Land Your Business in the Press – For reaching new customers, getting publicity is a must. As more people discover your products or services, they are going to get curious which will ensure more leads for your business eventually. But it is not an easy task. The mainstream journalists are inundated with pitches and press releases. Improve the odds by targeting bloggers. You should reach out with personal emails and ask if you can send them samples. In your industry, you can target the press releases for bloggers. For this, you have to email them and ask if you can send a sample to them. You can target the bloggers in the product focussed industry and even the social media influencers.
- Host an Event – You can also host an event which is a great way or promoting any event or service. This will provide the opportunity for people to visit your business which can make them become a customer. The events don’t need to be too fancy and something simple like info sessions or open houses work fine. For retail, stores, yoga studios fitness centers and spas, these are highly effective. You can opt for conference chair hire and another rented décor to give it a posh look. You can also co-organise an event with other business selling substitute product or service to save on the pocket.
The above are some of the ways which can help you to promote a new product or service and ensure more conversions for your business.