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Are you wondering how pizza boxes play an effective role in building your brand identity? If so, the following guide will help you in a better understanding. Brand identity is how a company presents itself to the public and differentiates itself from other competitors. Most of the companies fail to understand the basic concept that packaging design and branding are interconnected. You will be sabotaging the success of your product in the market if you are not paying attention to its packaging design.
For a pizzeria business, pizza boxes are a good way to build its unique brand identity in the industry. When designed appropriately, these boxes elevate the experience of the customers with your brand. Here are the best ways to design the pizza packages in a way to make your business different from the rest.
Typography Must Be Target-Oriented:
Typography is the method of arranging the type on your pizza box. Do not underestimate it, as it is an essential part of your packaging design. Based on the typography, the customers gauge whether your company is standing out and if the technical details printed on your box are legible. Therefore, you must pay heed to the style and size of your typography to generate positive vibes only about the experience of clients with your organization.
If you want to express the traditional and formal essence through your pizza packaging design, for instance, serif typefaces are the best choice. Similarly, choose the font size that matches the typeface and dimension of your pizza packages. If you have a smaller area for printing, use the smaller fonts to utilize the space efficiently. On the other hand, if your targeted audience is older people, you should choose the bigger font sizes that do not affect the readability.
Suitable Color Schemes:
The colors play an important role in telling people whether your products are branded or not. You need to know the psychology with which certain colors are associated while selecting them for your pizza packages. While choosing the colors for your packages, make sure they are matching with your overall parent brand theme. This way, the customers will be able to identify your product just by seeing the color themes on the box. You should also take care that the colors you are selecting are in contrast with the original color of the box. The pizza packages are mostly made from cardboard, due to which they are brown. Make sure your selected color themes provide a perfect contrast with the base color. By doing this, your printed stuff and designs will become highly visible, which is a sign of great branding.
Select Your Branding Elements Wisely:
The pizza packaging is a visual pitch for your clients that helps in promoting brand identity. That is why most companies make efforts to place their logo at the centerpiece of their packaging design. You must understand that this is not the only way to make your design unique and stand out. You must think outside the box to create a versatile design. It might seem tempting to you to incorporate overwhelming details like colors, patterns, or stylization effects to get noticed. If you are thinking so, you are indulging yourself in a quagmire. The customers do not like too much visual noise.
When everyone in the market is trying to overcome others in terms of colors and patterns, you can get noticed by using simple and minimal designs. You can keep the design of your pizza packages simple by using a single color and some hand-drawn lines. This tactic will differentiate your firm from others, which will result in your brand recognition.
Write Your Story:
A business is faceless in the market without its history, mission, values, and personality. All these things must reflect in your pizza packages if you are targeting to create brand recognition for your company. To write an effective brand story, you must ask yourself some fundamental questions in this regard.
What is that unique thing which makes your product and business different from the rest of the competitors? How can you impact the lives of the customers positively through your product? Getting the answers to these questions will assist you in writing an effective brand story of your company on your pizza packages. This story will enable the customers to recognize your product among the ocean of similar products in the industry.
Restrain From Over-Designing:
Do not overcomplicate the design of your pizza packages as it will not help your cause of reinforcing your brand in the consumer market. Make sure you are not customizing your packages in such shapes that are not justifying and complementing the products inside. The shape of your box must reveal the identity of your items for effective branding. Identically, restrain from using the printing options that do not suit the material of your box.
Choosing the printing techniques that produce better visual results on the box will be a good choice in this regard. Moreover, the color and design of your texture should not look overdone as it will not help you in producing word of mouth about your product. The style of your pizza box should be functional and ensure complete ease of use while the customers open or close it.
So, keeping yourself away from over-designing your box will send a positive message out there in the market about your brand. Concluding to the point that your brand identity is the only thing that makes you different from others. If you can communicate this through your pizza boxes, your pizzeria business stands a good chance of leaving behind all other competitors in the industry. The aforementioned tips will assist you in creating a versatile brand identity through the pizza packages.