The hardest thing in the tourism and hospitality business is getting noticed. Tapping the backs of customers before your competitors do is a challenge. To get seen and attract more customers, the tourism department has to undertake several marketing strategies. One of these marketing strategies is ‘SMS marketing.” Mobile marketing is a technique that can attract more customers and bring more bookings than your rivals. The tourism and hospitality business must consider this to make their brand running. Here is a complete guide for you to run a tourism business and think about SMS campaigns.
Why choose SMS marketing?
SMS Marketing is the leading promotion technique that is dominating the current digital era. With the increased ratio of mobile phone users, businesses can achieve high brand awareness through SMS advertising. It is turning out to be the most efficient and cost-effective method of marketing which the companies can adopt. SMS marketing can bring you more customers and more bookings than rivals. It can be a great tool for a competitive edge in the current era.
Key Benefits of SMS Marketing for Tourism and Hospitality Industry:
SMS marketing is becoming more dominant than other marketing methods, like email marketing. It is cost-effective and is a great tool for brand awareness. Large enterprises are using SMS campaigns to reach a fragmented audience at lower prices. As a tourism business owner, you must also consider integrating this strategy into your business. It can generate greater returns and improved ROI (Return on Investment).
1. Send Bookings Instantly:
SMS marketing can help you send bookings reminders in an instant. It helps your clients to remember upcoming appointments with customized instant messages. This will cause them to feel appreciated and will likewise lessen the quantity of missed appointments. You can utilize custom fields to customize mass texts. SMS marketing agency in Dubai can help you send personalized messages to clients to make them aware of upcoming events.
2. Offer New Services:
You can instantly share the new services with your clients using the medium of SMS marketing. As a strong tool of competitive edge, you can reach and inform clients before your rivals. With bulk SMS campaign, you can immediately send lodging offers, rebate codes, and vouchers to your clients. This will prompt expanded income and more subscribers to your content supporter list. Customers can subscribe to the new offers using a mobile phone from their homes. SMS marketing is also a great source of customer facilitation.
3. Streamline Communications:
Keeping in view the importance of the customer service department, SMS marketing is very important. Since customer services focus greatly on customers, SMS services streamline all the efforts of this department. SMS service doesn’t just reduce the number of negative reviews. They also smooth out the actions of your customer representative department. We urge you to utilize short-codes and tags to improve two-way communication.
4. Send Offers instantly:
You can share the new offers with your clients as soon as you launch them. SMS service is a fast way to communicate with your clients and make them aware of the latest offers you are making. They can avail of these offers instantly, and thus your club of clients will improve. If you are offering some discount on particular services, you can share it using SMS marketing medium.
5. Cost-effective Promotion:
SMS marketing is a less expensive method of marketing your brand. Since hotels and tourism departments have to manage money efficiently, SMS campaign can help them cut costs. Several SMS packages are available, and you have to select the one that better serves your needs. For better decisions, you better contact the SMS marketing agency in Dubai to help you choose the better one. SMS promotion campaign will help you save money that you can invest in different spots.
6. Improved Customer Loyalty:
Send discounts and new offers to your clients’ list, and they will feel appreciated. It will convince more clients to pursue your SMS subscriber list. Sending text messages to those who have picked your brand will improve their experience. You can send travel tips, unique offers and use data to ensure their loyalty. Thus, SMS campaign can help you build more loyal customers and retain them. Once the loyal customers’ base is achieved, your brand will start flying and take your business to a whole new level.
SMS marketing can ignite growth:
Text message marketing campaign is a great source of business growth. Since it is cost-effective and efficient, it can bring in more clients and more bookings. For the tourism and hospitality business, it is highly recommended. They can consult the SMS marketing agencies to offer them the best package. They can help you improve your productivity, ROI and revenue. Thus, text message marketing strategy must be integrated into business to reap more benefits.