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As a business owner, you’ve already developed your perfect product and ideal branded packaging. Now you aim to gain publicity and make more sales… This is definitely on your list of the targets you want to hit. You may have tried various marketing strategies, but you have not reached there yet. But have you tried personal branding?
Personal branding is the technique of building a brand around an individual rather than a company. It is used to further people’s careers by establishing them as industry experts. A person may enhance their social following and so gain a better job, sell more things in their business, and expand their career chances by building a personal brand. Building a personal brand does not happen quickly; it might take months of preparation and continuous effort to see results.
Personal brands are leaders in their particular industries who are adored and looked up to. Having said that, it’s never too early to embark on developing your personal brand. If you are a newbie to personal branding, below is a list of things you should consider before diving headfirst.
Clarity, as the adage goes, is power. When it comes to your own brand, you must be very clear. This covers your niche, content, and target audience. Talking to software geeks about kittens is a terrible idea, and your message would most probably fall on deaf ears.
Openness and sincerity are elements that are lacking on social media. You don’t have to scroll down for long before you run into someone flashing their vehicles, houses, vacation, etc. but not profit.
True leaders utilize their platforms to promote their message openly and honestly. Karolina Hobson noted in a recent Newsweek piece, “The best leaders in my life have always led with full transparency of their successes and disappointments and have never been reluctant to expose it all.” “I believe that the most effective type of leadership is to be genuine and sincere.”
Remember, the reason you are creating a personal brand is to be able to sell. Imagine just how disappointed you would be if you bought a product that promises to excellently solve your problem only to find out that the promise was false.
Would you ever trust that brand again?
Therefore, ensure that your brand delivers its promises, as this will help you build a solid customer base. Strive to always put yourself in the place of your customers.
Developing a personal brand is not just about you as a person but offering value to others through your profession. Create great content that solves your audience’s pain points; the ultimate way to earn people’s trust is to offer them value without expecting anything in return.
This is my honest advice to you; don’t be dull. The truth is that millions of others are attempting to convey the same idea as you. If you’re not entertaining folks, they won’t stick around for long. Create your own distinct and amusing way of influencing, engaging, and inspiring your audience.