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According to a recent survey, around 61% of marketers have started believing that SEO is the key to online success. This is why these businesses allocate an average of 41% of their marketing budget to it. You should take the time to outline a proper and regimented SEO strategy, and it can also revolutionize your online traffic and your business as a whole.
Internet use is at its highest right now, and we have increased our internet usage post the pandemic. We have also started online shopping through all the e-commerce platforms.
What must every SEO strategy have?
SEO is using qualitative content and improving online traffic and rankings on SERPs. Quantity plays a significant role, and writing more content using more links is a great way to rank higher over time.
Following are some significant SEO tips for increasing the traffic to your website-
1. Target relevant primary and secondary keywords.
We all know that keyword research is the foundation of any good SEO strategy. If you have an idea of using the keywords appropriately and effectively, you can develop content that attracts more people to your site. The very first step is identifying the primary as well as the secondary keywords.
Your primary keyword should be the major focus of your content, and you only need to pick one primary keyword per page. It should also be very relevant to your brand identity, services, and products.
Your secondary keyword is the one that supports the main topic. You will have more of these. These keywords are more granular than the primary keywords. They also represent the subtopics you are trying to cover throughout the article.
2. Write quality original content.
If you want the users to find and return to your site, you need original quality content and an evergreen. The original content shows your audience all the unique perspectives and expertise. It also enables them to build a relationship with you. The ones who practice good SEO and publish content which is trustworthy are the ones that increase sales.
Your content should also be comprehensive, which means the content you publish should answer everything a user might want to know about that topic. All the total pages show the search engines that you are an authority on that particular topic.
Evergreen content is one which has a long-term value which will continue to be relevant and generate traffic over a longer period. Inbound marketing matters a lot regarding SEO, and it is a gift that keeps materializing as it continues to produce results. When creating evergreen content, you ought to consider what topics will bring long-term value to your readers.
Many individuals avail of the services of SEO Gold Coast, a digital marketing agency that provides different types of SEO services to its clients.
4. Format your content for search engines and target featured snippets.
If you want your content to perform well, you must ensure that you answer the questions your audience is trying to ask. One easy way of doing this is by targeting featured snippets. They also appear at the top of the search results page on Google. They are also designed to answer a user’s questions without requiring them to leave the page. The best part about these snippets is that they are visible and attract organic traffic since they appear before the numbered results.
The higher positions are sought after by all digital marketers, and to win one, it is crucial to optimize your content for targeting them. The strategies you use for targeting the featured snippets can also make your content helpful to the readers. It will also improve your SEO.
You ought to organize your heading and your sub-heading well and try to use one of the sub-headers to target your desired SERP feature. The headings and the subheadings make it easy for you to understand your page, and they will help you improve your search ranking.
5. Optimize your page title and Meta description.
The first things your audience might come across are your page title and your Meta description. The users might also decide whether to click or skip your page based on these two factors alone. These two elements should be very impactful. Whatever platform you use for hosting your website offers a straightforward way to edit the page title and the Meta description. You should remember the following few tips-
- You should keep your page title between 30 and 60 characters.
- You should try to keep your Meta description under 160 characters.
- It is essential to use your target keyword.
- Communicate what your page is all about and what makes it unique.
- Ensure your Title and Meta description are unique for every page.
6. Use short and descriptive URLs.
It is very important to improve your URL structure as they impact your On-page SEO with relatively little effort. A clean URL is the one which helps the search engines understand your webpage well, and it also gives you a more user-friendly appearance in the SERPs.
An affective URL should-
- Use keywords
You should also try to include your primary keyword if you can.
Backlinks or the external links lead to your site, and they are a very critical ranking factor. The links from reputable sources have the potential to increase the authority of your website and they also improve your SEO over a period of time. It is possible to acquire these backlinks through link building.
You should know and try to find out who your competitors get their backlinks from.
8. Remove anything that loads slowly.
Page load time is a detrimental factor for your SEO and it impacts user experience to a huge extent. It also affects your SEO. If any page loads too slowly, the users are not likely to stick around and hover over that web page for a long period. It also increases your bounce rate and hence it is important to remove anything that loads too slowly.