You must be struggling to generate leads if you own a water damage restoration company. Water damage restoration is not an everyday service; it isn’t very likely that your potential customers already know about your company. Instead, they may be Googling a water damage restoration company near them and selecting the one which appears on top of their search result.
How can you make sure that your restoration company is at the top of the search results when the potential customers are searching? It is possible by focusing on water damage marketing strategies. Many businesses have started focusing on the online marketing strategy to get online visibility. Therefore, if you want to generate more leads for your water damage restoration business, you need to ensure your information shows up in the right search engine results using the proper online marketing and SEO techniques.
Generating leads and being on top spot in search engines for your water damage restoration does not have to be an impossible task for your business. Here, this post will help you learn water damage marketing strategies to generate leads through your website and various marketing tactics.
Your Website-A Great Lead Generation Tool
Your website is not just a place where people get information about your services and company. It is a powerful, money-making, and lead generation property. Focusing on your website can help you become one of the Top restoration companies Chandler AZ. Here is how you can turn your website into a water damage restoration lead machine.
Provide Easy to Find and Read Content
When a potential customer is in dire need of restoration services, they can search your website for important information. They will find a way to know how you will help them and how they can contact you. Make sure the content you provide on your website is easy to read and understand. Here is what you can do:
State your operating hours:
It is one of the most important aspects you need to focus on. If a customer visits your website needing help at 2 AM, will you help them? If yes, tell them and make sure to state your hours of operation clearly on your website.
Provide contact number on every page of the site:
Your potential customers will not fill out a form when they end emergency water damage restoration services. They will not waste time searching all over the website for a phone number to call you. Make sure you mention your contact number on every page of your website. Moreover, you can make your contact number a clickable lick so they can call you with just a click.
Showcase reviews from happy customers:
Your potential customers not only want to know how you can help them, but they also want to see how you helped your former clients. Most people rely on reviews and ratings. Make sure to provide that on your website so that your potential customers can know you.
Make Your Website Mobile-Friendly
The best water damage marketing is to make your website mobile-friendly. In an emergency, a customer will use him/her phone to reach a restoration company in Chandler AZ. It is impossible that your potential customer will be sitting in front of their laptops or desktop computers to contact you. It means your website needs to be mobile-friendly and also tablets.
Not only your restoration website needs to respond to the right device, but the website content and layout need to be optimized for mobile viewers. Moreover, if anyone is visiting your restoration website from a mobile phone, finding your service, phone number, or any other information, it should be readily available.
Focus on Local SEO
Focusing on your Local Search Engine Optimization (SEO) is one of the best water damage marketing strategies. Local SEO is how you can promote your water damage restoration services to your local customers when searching for your services. It addresses keyword searches like “water restoration company near me.” You must focus on optimizing the local search to reach your potential customers and generate more leads.
Reviews and Ratings Are Important
One of the significant components of water damage marketing is to get reviews and ratings. It is the best way to show Google that your website is relevant or credible. If you have more positive reviews and five-star ratings, more people will click on your listing or search engine result. You should get reviews on all your listing directories, including the social media platforms. However, getting reviews is not an easy task, but once you get in the swing of asking or adding them to the marketing process, you will start to see them coming in regularly.
Improve Google Ranking With SEO
To get more leads for your restoration business, you will need to focus on Search Engine Optimization (SEO), which is different from local SEO. However, it uses the same theories, but the tactics are not the same. SEO has two parts: on-page SEO and off-page SEO. On-page SEO is optimizing your website for both users and search engines. Whereas Off-site SEO includes building your brand awareness and thought leadership across the web. Make sure you are focused on both types of SEO to generate leads.
Additional Water Damage Restoration Marketing Strategies
Digital marketing can also include many other tactics that can help you generate leads for your restoration business. Here are some additional restoration marketing strategies.
1. Pay-Per-Click Ad:
PPC ads are an excellent short-term tactic. However, the costs do add up relatively fast. You can set and stick to a monthly package and get more leads.
2. Social Media Marketing:
It is one of the best ways to interact with your customers and let the world know about you. You can share tips on the water damage restoration to grab the viewers’ attention.
3. Email Marketing:
This keeps your past and present customers informed about what you are providing to them. Make sure to update it regularly.
4. Content Marketing:
It is one of the essential strategies to get more leads. Ensure to provide informative and useful content to help your potential customers.